Marketing

What will iPad 3 look like?

The iPad buzz is starting again. Citi analyst Richard Gardner provided his view recently on an upcoming update ( though not much on details)

Then there’s another one on suppliers struggling with newer type displays

and there are more. I guess a 2012 Q1 launch is starting to look like a given, especially given Apple’s track record of launching Read more…

Be the first to comment   Posted by Ramr - December 12, 2011 at 11:31 pm

Categories: Marketing, Operations   Tags:

Amazon Kindle’s the Fire

Earlier today we saw another bold bet by Amazon – this time with Kindle Fire.

Kindle Fire is a 7 inch color tablet computer and betters the popular Kindle ebook reader in several areas and comes with a ‘tablet’ price tag of $199.

All features apart, and assuming the product is a good one, on the surface it does appear that comparisons with Apple’s iPad are much warranted especially in the pricing department.

Read more…

Be the first to comment   Posted by Ramr - September 28, 2011 at 9:30 pm

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iPad 2 – Why now and what can it do for Apple?

Here’s a question for Product Management. Is shortening your product lifecycle a good thing? or not? Apple’s launch of iPad 2 has been quite impressive. But why did they really do this? Read more…

Be the first to comment   Posted by Ramr - March 14, 2011 at 12:19 am

Categories: All, Marketing, Valuation   Tags:

Leveraging the Halo effect

The Halo effect is a powerful new paradigm that enables consumers to consume more of your product and/or services. It appears to be a theme that is generated by one product and replicated onto another. A seamless connection in the minds of the consumer. Tim Cook COO of Apple talked about that in the last earnings call. How big is this in today’s world for organizations – pretty big. Let’s look at some recent examples

Read more…

Be the first to comment   Posted by Ramr - February 13, 2011 at 11:26 pm

Categories: All, Marketing   Tags: